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GE Healthcare Latinoamerica |
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Case: GE Healthcare Latin America needed to launch an innovative 3D imaging product. They wanted to create expectation within the medical industry making the launch exciting and memorable without giving away the product. Challenge: Create an intro campaign for the launch event in line with the product strategy without revealing the product and only communicating its benefit of portability. Result: MOSADO developed an innovative creative concept for the launch, which communicated the portability benefit. The concept and applications were implemented in major markets in Latin America and the Caribbean. The applications included: a web streaming video teaser, E-mail invitation, Printed invitations, Outdoor media applications, and Environmental Branding. |
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