St. James Security

Case: St. James Security became the largest security company in the Puerto Rico market after the acquisition of Ready and Responsible Security Inc. The company wanted to re-brand its image and unify both brands under the solid St. James Security brand.

Challenge: Create an intro campaign for the launch event in line with the product strategy without revealing the product and only communicating its benefit of portability.

Result: MOSADO developed an innovative creative concept for the launch, which communicated the portability benefit. The concept and applications were implemented in major markets in Latin America and the Caribbean. The applications included: a web streaming video teaser, E-mail invitation, Printed invitations, Outdoor media applications, and Environmental Branding.